Beton is one of the new apartment buildings positioned on the avenue to Wembley stadium. Designed by Cartwright Pickard, and built by Quintain, its exterior is clad in semi-glazed brick, which shimmers in the sun.

We took this idea, of responsiveness to the light, for the main building sign, creating a tall slice of golden metal, pierced with the project name and logo. Its metallic surface changes as the sun moves around the building.

Elegant manufacture by Timothy Groom Design Consultancy.