Aziz had a baby daughter who was just starting to speak. 'Babosh' was her first word and it coincided with the search for a name for his first café. Babosh seemed just right.

Less than six months after opening, the café is thriving and regulars now call him 'Mr Babosh' — possibly because the distinctive name is splashed all over his chest.

While busily preparing food for his customers, Aziz provides a constant stream of behind-the-counter banter and it is difficult for any customer not to warm to him. Indeed, when we first met him we were quite taken by his jovial character, so we worked on developing a Babosh identity that reflected his personality — with his banter everywhere.

Aziz now has a fish and chip outlet called 'Babish' and the popular typographic banter we put to good use at Babosh has been further developed for his new venture.