GROWING GOOD HABITS

Waitrose

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Our name and logo for Food Explorers gives form to a national programme for primary schools, funded by Waitrose, linked to the Curriculum. It enables children to discover more about the seasonality and health-giving benefits of fruit and vegetables and encourages them to enjoy their five portions a day. We designed a brightly branded range of materials; classroom fruit boxes, maps, recipe cards, lesson plans, with packs and certificates for the children to take home.

The programme was regularly over-subscribed as the children's appetite for the packs became insatiable...

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BRANDING