Fresh Media Productions is a television production and media training company for young people in 'hard to reach' communities or from economically or socially deprived backgrounds. Staffed by experienced producers, camera technicians and programme makers, these dedicated mentors aim to empower young people with new confidence, help them re-engage in the educational process, develop their entrepreneurial, creative instincts, and help them to generate professional work opportunities for themselves.

Inspiring stuff — so when we were asked to donate our creative services to help launch the project we couldn't say no. The new identity has a logo incorporating a 'startled' eye. It aims to capture the attention of teenagers, to get them to stop for a minute and encourage them to consider self-improvement through training for a career in the media industry.

This 'Fresh' project truly is an eye-opener.

A small launch booklet, used both for corporate fundraising and to encourage teenagers to join the Fresh training courses.